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INSIGHTS · 14 PIECES · UPDATED OCT 2026

Field notes from the work.

What we changed for clients, how we built it, and what we think about the tools. Written by the people who did the work.

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FEATURED · CASE STUDYCLIENT-REPORTED
−50%manual routing work

Custom rule engine for operational decisioning

A configurable rule engine that replaced manual, inconsistent routing decisions.OPERATIONS · 4 MINRead the case →

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ENGINEERING NOTE

Decision logs people actually read

One line for the question, one for the call, one for the reason. Anything longer goes unread, and an unread log is just a diary.6 MIN · OCT 2026 · KESHAV YADAV
ENGINEERING NOTE

Handover is a feature

Write the runbook while you build, not after. If your team can't run it without the people who built it, it isn't finished.7 MIN · OCT 2026 · KESHAV YADAV
ENGINEERING NOTE

Pricing a discovery sprint honestly

Fix the time, name the outputs, and say upfront what you might find out. How to buy, or sell, the first few weeks of a project without surprises.7 MIN · OCT 2026 · KESHAV YADAV
ENGINEERING NOTE

The exception queue nobody owned

Automations rarely fail on the work they were built for. They fail on the few items that don't fit. Give exceptions an owner and a deadline first.7 MIN · OCT 2026 · KESHAV YADAV
ENGINEERING NOTE

The hidden cost of one more integration

Every integration is a dependency you will maintain for as long as it runs. Price the upkeep, not just the build.7 MIN · OCT 2026 · KESHAV YADAV
ENGINEERING NOTE

When not to use AI

If a rule can do it and someone has to explain the result, use the rule. A practical test for where AI helps and where it gets in the way.7 MIN · OCT 2026 · KESHAV YADAV
ENGINEERING NOTE

Why your first automation should be boring

Pick the dull, high-volume task first. Boring wins compound, and they buy the trust you need for the interesting ones.6 MIN · OCT 2026 · KESHAV YADAV
CASE STUDYCLIENT-REPORTED

Custom reverse proxy for routing, access and reliability

A custom reverse proxy for reliable routing, access control and observability.FOUNDATION · 4 MIN
CASE STUDYCLIENT-REPORTED

AI automation and MCP set-up for internal workflows

AI automations built around the team’s real workflow, connected with MCP.OPERATIONS · 4 MIN

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INSIGHTS · NEWSLETTER

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